The Good Patch
Performance Report · August 25, 2026

Seller Central · Amazon.com (US)

August 24, 2026
Ordered Revenue
$9,469.85
vs $6,634.00 (2025) +42.7% YoY
Promo Discount
$232.12
S&S + coupons + ship promos
Units Ordered
327
vs 203 (2025) +61.1% YoY
AOV
$28.96
vs $32.68 (2025) -11.4% YoY

Sponsored Products · La Mend (US)

August 23, 2026
Ad Spend
$2,157.99
Ad Sales
$2,780.49
ROAS
1.29×
ACOS
77.61%
Clicks
1,440

Seller Central — 30-Day Overview

Jul 27 – Aug 25, 2026
Ordered Revenue
$239.6K
30-day total
−$6,853.89 promo · 2.86% of gross
Units Ordered
8.7K
~290 / day avg
Sessions
63.4K
~2,112 / day avg
Conversion Rate
13.74%
units ÷ sessions
Daily Avg Revenue
$7,986.98
revenue ÷ 30
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

Jul 27 – Aug 25, 2026 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$24,2161,215
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,579892
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$14,626420
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,701686
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,906519

Sponsored Products — 30-Day Overview

Jul 27 – Aug 25, 2026
Ad Spend
$56.0K
30-day total
Ad Sales
$78.9K
30-day total
ROAS
1.41×
sales ÷ cost
ACOS
71.00%
cost ÷ sales

Performance Health

30-day blended · Jul 27 – Aug 25, 2026
Total Sales (Yesterday)
$10.6K
$9,469.85 Amazon · $1,143.30 Shopify
+17.1% vs 2025-08-25 ($9,062)
Shopify nCAC (yesterday)
$35.61
spend ÷ 10 new orders
109% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
3.70×
$282.6K rev / $76.3K spend
Target 3×+ · on track
New customer rev %
18.18%
$207.82 new / $1,143.30 Shopify
Retention-dominated

Customer Health

30-day · Shopify orders
nCAC (30-day avg)
$29.14
695 new / $20.3K DTC spend
Returning order %
51.47%
737 returning / 1,432 total orders
Target 25-35% · strong
Email revenue %
9.90%
$4,259.99 / $43.0K Shopify 30d

New Customer Cohort Retention

6 months · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5
Mar 2026620100%9%7%5%4%0%*
Apr 2026508100%9%8%7%0%*—
May 2026429100%13%10%0%*——
Jun 2026316100%13%0%*———
Jul 2026421100%0%*————
Aug 2026*3100%—————
Your weighted avg100%11%8%6%4%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Klaviyo/Lifetimely wellness DTC (2024-25).

Top States by Revenue

Shopify · Jul 27 – Aug 25, 2026
StateRevenueOrdersShare of Top 5
California$9,239176
Florida$3,852111
Texas$3,730122
New York$3,45880
Illinois$2,57861

Shopify

August 25, 2026
Net Sales
$1,143.30
vs $1,758.35 (2025) -35.0% YoY
Orders
27
vs 29 (2025) -6.9% YoY
AOV
$32.67
vs $60.63 (2025) -46.1% YoY
$ / Unit
$18.15

Meta Ads

August 25, 2026
Spend
$220.00
Purchase Value
$156.59
ROAS
0.71×
CPC
$2.39
CTR
1.88%

Google Ads

August 25, 2026
Spend
$136.12
Conversion Value
—
ROAS
—
CPC
$1.64
CTR
5.05%

Klaviyo

August 25, 2026
Attributed Revenue
—
Attributed Orders
—
Recipients
—
Open Rate
—
Click Rate
—

Shopify — 30-Day Overview

Jul 27 – Aug 25, 2026
Net Sales
$43.0K
30-day total
Orders
926
~31 / day avg
AOV
$30.05
net ÷ paid orders
$ / Unit
$18.26
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Jul 27 – Aug 25, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,628271
Dream — 28 Patches ($2.00/patch)$3,24865
Hemp Queen — 28 Patches ($3.00/patch)$3,03543
Nite Nite — 28 Patches ($3.00/patch)$2,79639
Nite Nite — 4 Patches ($4.00/patch)$2,254235

Meta Ads — 30-Day Overview

Jul 27 – Aug 25, 2026
Spend
$10.4K
30-day total
Purchase Value
$6.6K
30-day total
ROAS
0.63×
PV ÷ spend
Daily Avg Spend
$348.13
spend ÷ 30

Google Ads — 30-Day Overview

Jul 27 – Aug 25, 2026
Spend
$9.8K
30-day total
Conversion Value
$28.6K
30-day total
ROAS
2.92×
value ÷ cost
Daily Avg Spend
$326.99
spend ÷ 30

Klaviyo — Recent Campaigns

Jul 27 – Aug 25, 2026
CampaignDateRecipientsOpen %Click %RevenueOrders
07/08: 4th of July Sale
Last Chance for 20% OFF! 🎉
 2026-07-08 40,816 88.57% 0.83% $313.52 8
07/06: 4th of July Sale
Your 20% Off Ends Tonight!
 2026-07-06 60,045 63.01% 0.60% $419.55 8
07/03: 4th of July Sale
Celebrate with 20% Off This Weekend 🎆
 2026-07-03 60,111 63.27% 0.57% $1,540.24 19
07/01: 4th of July Sale
20% off Everything ✨
 2026-07-02 60,793 65.59% 0.74% $1,320.28 23
06/25: Founder Letter - Rebrand
Some big news 💜
 2026-06-26 56,011 75.61% 0.45% $13.60 1