The Good Patch
Performance Report · November 02, 2026

Seller Central · Amazon.com (US)

November 01, 2026
Ordered Revenue
$7,859.57
vs $4,761.79 (2025) +65.1% YoY
Promo Discount
$235.64
S&S + coupons + ship promos
Units Ordered
268
vs 148 (2025) +81.1% YoY
AOV
$29.33
vs $32.17 (2025) -8.9% YoY

Sponsored Products · La Mend (US)

November 01, 2026
Ad Spend
$2,093.99
Ad Sales
$1,956.39
ROAS
0.93×
TACOS
26.64%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Nov 01, 2026
Ordered Revenue
$212.2K
30-day total
−$7,181.70 promo · 3.38% of gross
Daily Avg Revenue
$7,074.68
revenue ÷ 30
Sessions
49.4K
~1,646 / day avg
Conversion Rate
16.01%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Nov 01 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,9811,015
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,580682
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,702724
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$12,241739
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$9,989168

Sponsored Products — 30-Day Overview

30 days ending Nov 01, 2026
Ad Spend
$40.5K
30-day total
Ad Sales
$58.8K
30-day total
ROAS
1.45×
sales ÷ cost
TACOS
19.08%
ad spend ÷ total Amazon revenue
Target ≤15% · heavy

Performance Health

30-day blended · Oct 04 – Nov 02, 2026
Total Sales (Yesterday)
$10.1K
$7,859.57 Amazon · $2,222.55 Shopify
+16.6% vs 2025-11-02 ($8,645)
Shopify nCAC (yesterday)
$34.20
spend ÷ 19 new orders
69% of AOV · breakeven on first
MER (Blended, 30d)
4.46×
$247.4K rev / $55.5K spend
Target 3×+ · excellent
New customer rev %
28.47%
$632.70 new / $2,222.55 Shopify
Retention-dominated

Subscription Health

Recharge · Nov 1 – Nov 02, 2026
Sub Revenue (MTD)
$573.42
14.74% of $3.9K Shopify net sales
Active Subscriptions
2,248
Recharge · status = active
Sub Net Change (MTD)
-6
11 new − 17 cancelled
Under 4%/mo · strong
Implied Sub Lifetime
11.8 mo
1 ÷ 8.45% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9M10
Jan 2026735100%7%7%5%4%3%4%3%2%2%0%*
Feb 2026665100%10%8%6%5%4%3%3%3%0%*—
Mar 2026617100%9%7%5%4%5%5%3%0%*——
Apr 2026506100%9%8%7%6%5%4%0%*———
May 2026429100%13%10%9%5%5%0%*————
Jun 2026316100%13%8%8%4%0%*—————
Jul 2026418100%10%7%4%0%*——————
Aug 2026409100%11%7%0%*———————
Sep 2026406100%12%0%*————————
Oct 2026381100%0%*—————————
Nov 2026*23100%——————————
Your weighted avg100%10%8%6%5%4%4%3%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%—————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9M10
Jan 2026232100%82%59%53%48%45%41%38%35%33%32%*
Feb 2026212100%64%48%40%32%29%26%24%22%22%*—
Mar 2026223100%74%55%49%45%39%30%26%26%*——
Apr 2026297100%71%48%33%23%20%18%18%*———
May 2026258100%69%44%35%26%25%25%*————
Jun 2026124100%64%49%35%28%28%*—————
Jul 2026138100%68%43%38%37%*——————
Aug 2026247100%64%37%36%*———————
Sep 2026211100%65%64%*————————
Oct 2026201100%92%*—————————
Nov 2026*11100%——————————
Weighted avg100%69%48%40%33%31%28%30%29%33%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Oct 04 – Nov 02, 2026
StateRevenueOrdersShare of Top 5
California$6,049174
Texas$3,930136
New York$3,472100
Florida$2,509111
Illinois$1,69745

Shopify

November 02, 2026
Net Sales
$2,222.55
vs $3,883.42 (2025) -42.8% YoY
Orders
45
146 $0 orders excluded
vs 101 (2025) -55.4% YoY
AOV
$49.61
vs $38.45 (2025) +29.0% YoY
$ / Unit
$19.25
vs $16.25 (2025) +18.4% YoY

Meta Ads

November 02, 2026
Spend
$490.43
Purchase Value
$327.11
ROAS
0.67×
CPC
$0.93

Google Ads

November 02, 2026
Spend
$159.44
Conversion Value
$1,392.34
ROAS
8.73×
CPC
$1.46

Recharge Subscriptions

as of November 02, 2026
Sub Revenue (Yesterday)
$327.00
14.71% of Shopify net sales
Active Subscriptions
2,248
status = active

Subscription Movement

Nov 1 – Nov 02, 2026
New Subs MTD
11
created this month
Cancelled MTD
17
cancelled this month
Net Change MTD
-6
new − cancelled
Churn Rate (MTD)
0.75%
17 cancelled ÷ 2,254 at month start
Under 4%/mo · strong

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Nov is month-to-date)

Shopify — 30-Day Overview

Oct 04 – Nov 02, 2026
Net Sales
$35.1K
30-day total
Orders
896
~30 / day avg · 688 $0 excluded
AOV
$52.03
net ÷ paid orders
$ / Unit
$21.54
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Nov is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Oct 04 – Nov 02, 2026
Spend
$9.9K
30-day total
Purchase Value
$4.4K
30-day total
ROAS
0.44×
PV ÷ spend
Daily Avg Spend
$330.56
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 27 – Nov 02, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$3,36950$67.380.42×
100%
All campaigns$3,36950$67.380.42×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Oct 04 – Nov 02, 2026
Spend
$5.1K
30-day total
Conversion Value
$30.5K
30-day total
ROAS
6.01×
value ÷ cost
Daily Avg Spend
$169.33
spend ÷ 30

Top Product Variants by Revenue

Oct 04 – Nov 02, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,447148
Dream — 28 Patches ($2.00/patch)$2,89752
Hemp Queen — 28 Patches ($3.00/patch)$2,78036
Nite Nite — 28 Patches ($3.00/patch)$2,32230
Dream — 4 Patches ($3.00/patch)$2,175427