The Good Patch
Performance Report · August 26, 2026

Seller Central · Amazon.com (US)

August 25, 2026
Ordered Revenue
$6,953.80
vs $5,680.90 (2025) +22.4% YoY
Promo Discount
—
S&S + coupons + ship promos
Units Ordered
260
vs 175 (2025) +48.6% YoY
AOV
$26.75
vs $32.46 (2025) -17.6% YoY

Sponsored Products · La Mend (US)

August 23, 2026
Ad Spend
$2,157.99
Ad Sales
$2,780.49
ROAS
1.29×
ACOS
77.61%
Clicks
1,440

Seller Central — 30-Day Overview

Jul 28 – Aug 26, 2026
Ordered Revenue
$237.7K
30-day total
−$6,563.43 promo · 2.76% of gross
Units Ordered
8.6K
~288 / day avg
Sessions
62.9K
~2,095 / day avg
Conversion Rate
13.76%
units ÷ sessions
Daily Avg Revenue
$7,924.76
revenue ÷ 30
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

Jul 28 – Aug 26, 2026 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$23,6961,187
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,219874
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,699687
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$12,142349
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,457501

Sponsored Products — 30-Day Overview

Jul 28 – Aug 26, 2026
Ad Spend
$53.7K
30-day total
Ad Sales
$75.8K
30-day total
ROAS
1.41×
sales ÷ cost
ACOS
70.83%
cost ÷ sales

Performance Health

30-day blended · Jul 28 – Aug 26, 2026
Total Sales (Yesterday)
$8.4K
$6,953.80 Amazon · $1,440.07 Shopify
-10.8% vs 2025-08-26 ($9,412)
Shopify nCAC (yesterday)
$23.06
spend ÷ 18 new orders
53% of AOV · breakeven on first
MER (Blended, 30d)
3.82×
$281.2K rev / $73.7K spend
Target 3×+ · on track
New customer rev %
35.50%
$511.20 new / $1,440.07 Shopify
Balanced acquisition/retention

Customer Health

30-day · Shopify orders
nCAC (30-day avg)
$29.40
680 new / $20.0K DTC spend
Returning order %
52.25%
744 returning / 1,424 total orders
Target 25-35% · strong
Email revenue %
9.81%
$4,259.99 / $43.4K Shopify 30d

New Customer Cohort Retention

6 months · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5
Mar 2026620100%9%7%5%4%0%*
Apr 2026508100%9%8%7%0%*—
May 2026429100%13%10%0%*——
Jun 2026316100%13%0%*———
Jul 2026421100%0%*————
Aug 2026*3100%—————
Your weighted avg100%11%8%6%4%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Klaviyo/Lifetimely wellness DTC (2024-25).

Top States by Revenue

Shopify · Jul 28 – Aug 26, 2026
StateRevenueOrdersShare of Top 5
California$9,293175
Florida$4,121115
Texas$3,883121
New York$3,34477
New Jersey$2,49451

Shopify

August 26, 2026
Net Sales
$1,440.07
vs $2,665.94 (2025) -46.0% YoY
Orders
33
vs 52 (2025) -36.5% YoY
AOV
$43.64
vs $51.27 (2025) -14.9% YoY
$ / Unit
$16.00

Meta Ads

August 26, 2026
Spend
$282.57
Purchase Value
$98.10
ROAS
0.35×
CPC
$2.91
CTR
1.42%

Google Ads

August 26, 2026
Spend
$132.49
Conversion Value
$389.20
ROAS
2.94×
CPC
$1.77
CTR
6.57%

Klaviyo

August 26, 2026
Attributed Revenue
—
Attributed Orders
—
Recipients
—
Open Rate
—
Click Rate
—

Shopify — 30-Day Overview

Jul 28 – Aug 26, 2026
Net Sales
$43.4K
30-day total
Orders
925
~31 / day avg
AOV
$30.51
net ÷ paid orders
$ / Unit
$18.11
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Jul 28 – Aug 26, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,314258
Hemp Queen — 28 Patches ($3.00/patch)$2,94040
Dream — 28 Patches ($2.00/patch)$2,72554
Nite Nite — 28 Patches ($3.00/patch)$2,62438
Hemp Queen — 4 Patches ($4.00/patch)$2,466183

Meta Ads — 30-Day Overview

Jul 28 – Aug 26, 2026
Spend
$10.2K
30-day total
Purchase Value
$6.5K
30-day total
ROAS
0.64×
PV ÷ spend
Daily Avg Spend
$338.49
spend ÷ 30

Google Ads — 30-Day Overview

Jul 28 – Aug 26, 2026
Spend
$9.8K
30-day total
Conversion Value
$28.9K
30-day total
ROAS
2.94×
value ÷ cost
Daily Avg Spend
$327.82
spend ÷ 30

Klaviyo — Recent Campaigns

Jul 28 – Aug 26, 2026
CampaignDateRecipientsOpen %Click %RevenueOrders
07/08: 4th of July Sale
Last Chance for 20% OFF! 🎉
 2026-07-08 40,816 88.57% 0.83% $313.52 8
07/06: 4th of July Sale
Your 20% Off Ends Tonight!
 2026-07-06 60,045 63.01% 0.60% $419.55 8
07/03: 4th of July Sale
Celebrate with 20% Off This Weekend 🎆
 2026-07-03 60,111 63.27% 0.57% $1,540.24 19
07/01: 4th of July Sale
20% off Everything ✨
 2026-07-02 60,793 65.59% 0.74% $1,320.28 23
06/25: Founder Letter - Rebrand
Some big news 💜
 2026-06-26 56,011 75.61% 0.45% $13.60 1