The Good Patch
Performance Report · October 23, 2026

Seller Central · Amazon.com (US)

October 22, 2026
Ordered Revenue
$7,865.90
vs $5,702.40 (2025) +37.9% YoY
Promo Discount
$189.81
S&S + coupons + ship promos
Units Ordered
293
vs 156 (2025) +87.8% YoY
AOV
$26.85
vs $36.55 (2025) -26.6% YoY

Sponsored Products · La Mend (US)

October 21, 2026
Ad Spend
$1,527.32
Ad Sales
$1,616.57
ROAS
1.06×
TACOS
—
ad spend ÷ ordered revenue

Seller Central — 30-Day Overview

30 days ending Oct 22, 2026
Ordered Revenue
$214.7K
30-day total
−$6,006.50 promo · 2.80% of gross
Daily Avg Revenue
$7,158.08
revenue ÷ 30
Sessions
48.7K
~1,623 / day avg
Conversion Rate
16.33%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 22 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,7681,007
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,979707
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,311703
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$10,388599
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$10,358174

Sponsored Products — 30-Day Overview

30 days ending Oct 21, 2026
Ad Spend
$28.5K
30-day total
Ad Sales
$55.9K
30-day total
ROAS
1.96×
sales ÷ cost
TACOS
13.27%
ad spend ÷ total Amazon revenue
Target ≤15% · on track

Performance Health

30-day blended · Sep 24 – Oct 23, 2026
Total Sales (Yesterday)
$8.9K
$7,865.90 Amazon · $992.03 Shopify
+18.9% vs 2025-10-23 ($7,452)
Shopify nCAC (yesterday)
$61.28
spend ÷ 12 new orders
142% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
5.97×
$249.1K rev / $41.7K spend
Target 3×+ · excellent
New customer rev %
44.37%
$440.18 new / $992.03 Shopify
Balanced acquisition/retention

Subscription Health

Recharge · Oct 1 – Oct 23, 2026
Sub Revenue (MTD)
$7.3K
26.09% of $27.9K Shopify net sales
Active Subscriptions
2,252
Recharge · status = active
Sub Net Change (MTD)
+11
153 new − 142 cancelled
4-7%/mo · typical
Implied Sub Lifetime
11.6 mo
1 ÷ 8.60% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%1%*
Feb 2026665100%10%8%6%5%4%3%3%2%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%2%*———
May 2026429100%13%10%9%5%3%*————
Jun 2026316100%13%8%8%3%*—————
Jul 2026418100%10%7%2%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%8%*————————
Oct 2026*183100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%20%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%42%41%*——————
Aug 2026247100%64%42%*———————
Sep 2026211100%77%*————————
Oct 2026*125100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Sep 24 – Oct 23, 2026
StateRevenueOrdersShare of Top 5
California$6,893182
Texas$3,913138
New York$2,32596
Florida$2,231103
Illinois$1,60441

Shopify

October 23, 2026
Net Sales
$992.03
vs $1,749.60 (2025) -43.3% YoY
Orders
23
3 $0 orders excluded
vs 35 (2025) -34.3% YoY
AOV
$43.13
vs $49.99 (2025) -13.7% YoY
$ / Unit
$21.11
vs $16.66 (2025) +26.7% YoY

Meta Ads

October 23, 2026
Spend
$590.46
Purchase Value
$81.83
ROAS
0.14×
CPC
$0.98

Google Ads

October 23, 2026
Spend
$144.87
Conversion Value
$586.05
ROAS
4.05×
CPC
$1.43

Recharge Subscriptions

as of October 23, 2026
Sub Revenue (Yesterday)
$210.56
21.23% of Shopify net sales
Active Subscriptions
2,252
status = active

Subscription Movement

Oct 1 – Oct 23, 2026
New Subs MTD
153
created this month
Cancelled MTD
142
cancelled this month
Net Change MTD
+11
new − cancelled
Churn Rate (MTD)
6.34%
142 cancelled ÷ 2,241 at month start
4-7%/mo · typical

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Sep 24 – Oct 23, 2026
Net Sales
$34.4K
30-day total
Orders
835
~28 / day avg · 569 $0 excluded
AOV
$52.86
net ÷ paid orders
$ / Unit
$23.47
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Sep 24 – Oct 23, 2026
Spend
$7.9K
30-day total
Purchase Value
$2.8K
30-day total
ROAS
0.36×
PV ÷ spend
Daily Avg Spend
$263.36
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 17 – Oct 23, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$2,78239$71.330.40×
94%
Evergreen-DTC [CBO]$1923$63.880.42×
6%
All campaigns$2,97442$70.800.40×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Sep 24 – Oct 23, 2026
Spend
$5.3K
30-day total
Conversion Value
$61.8K
30-day total
ROAS
11.60×
value ÷ cost
Daily Avg Spend
$177.64
spend ÷ 30

Top Product Variants by Revenue

Sep 24 – Oct 23, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,467152
Dream — 28 Patches ($2.00/patch)$3,39563
Hemp Queen — 28 Patches ($3.00/patch)$2,74838
Nite Nite — 28 Patches ($3.00/patch)$2,09927
Nite Nite — 4 Patches ($4.00/patch)$1,941157