The Good Patch
Performance Report · August 31, 2026
Data note

Seller Central · Amazon.com (US)

August 29, 2026
Ordered Revenue
$6,918.66
vs $6,574.52 (2025) +5.2% YoY
Promo Discount
$141.12
S&S + coupons + ship promos
Units Ordered
230
vs 199 (2025) +15.6% YoY
AOV
$30.08
vs $33.04 (2025) -8.9% YoY

Sponsored Products · La Mend (US)

August 29, 2026
Ad Spend
$1,753.30
Ad Sales
$1,888.04
ROAS
1.08×
ACOS
92.86%
Clicks
922

Seller Central — 30-Day Overview

30 days ending Aug 29, 2026
Ordered Revenue
$229.1K
30-day total
−$6,404.19 promo · 2.79% of gross
Units Ordered
8.2K
~273 / day avg
Sessions
61.4K
~2,046 / day avg
Conversion Rate
13.36%
units ÷ sessions
Daily Avg Revenue
$7,637.91
revenue ÷ 30
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Aug 29 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$23,6961,187
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,219874
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,699687
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$12,142349
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,457501

Sponsored Products — 30-Day Overview

30 days ending Aug 29, 2026
Ad Spend
$55.4K
30-day total
Ad Sales
$75.5K
30-day total
ROAS
1.36×
sales ÷ cost
ACOS
73.46%
cost ÷ sales
TACOS
24.20%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 02 – Aug 31, 2026
Total Sales (Yesterday)
$8.0K
$6,918.66 Amazon · $1,034.06 Shopify
-16.5% vs 2025-08-31 ($9,528)
Amazon as of Aug 29 (2-day reporting lag)
Shopify nCAC (yesterday)
$24.32
spend ÷ 17 new orders
129% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
3.70×
$270.3K rev / $73.0K spend
Target 3×+ · on track
New customer rev %
60.75%
$628.16 new / $1,034.06 Shopify
Growth-stage mix

Customer Health

30-day Shopify orders · subscriptions MTD
nCAC (30-day avg)
$25.81
680 new / $17.6K DTC spend
Returning order %
52.25%
744 returning / 1,424 total orders
Target 25-35% · strong
Active Subscriptions
2,349
Recharge · status = active
Sub Net Change (MTD)
+57
249 new − 192 cancelled
7-10%/mo · elevated
First-Time Subscribers
92
MTD · deduplicated by customer
monthly refresh

New Customer Cohort Retention

6 months · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5
Mar 2026864100%17%16%12%11%13%*
Apr 2026607100%11%10%9%8%*—
May 2026489100%13%11%11%*——
Jun 2026344100%13%8%*———
Jul 2026449100%9%*————
Aug 2026*428100%—————
Your weighted avg100%14%13%11%11%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Top States by Revenue

Shopify · Aug 02 – Aug 31, 2026
StateRevenueOrdersShare of Top 5
California$9,293175
Florida$4,121115
Texas$3,883121
New York$3,34477
New Jersey$2,49451

Shopify

August 31, 2026
Net Sales
$1,034.06
vs $2,079.96 (2025) -50.3% YoY
Orders
46
vs 30 (2025) +53.3% YoY
AOV
$18.80
vs $69.33 (2025) -72.9% YoY
$ / Unit
$5.71

Meta Ads

August 31, 2026
Spend
$257.64
Purchase Value
$109.18
ROAS
0.42×
CPC
$3.63
CTR
1.34%

Google Ads

August 31, 2026
Spend
$155.85
Conversion Value
$992.14
ROAS
6.37×
CPC
$1.39
CTR
4.48%

Recharge Subscriptions

as of August 31, 2026
Data note
  • Counts are subscriptions, not subscribers — a customer with two active subs counts twice. First-time subscribers is the only deduplicated figure.
  • First-time subscribers last computed 2026-08-30 (monthly refresh).
Active Subscriptions
2,349
status = active
First-Time Subscribers
92
157 of 249 new subs were from existing customers
MTD · monthly refresh
Churn Rate (MTD)
8.38%
192 cancelled ÷ 2,292 at month start
7-10%/mo · elevated

Subscription Movement

Aug 1 – Aug 31, 2026
New Subs MTD
249
created this month
Cancelled MTD
192
cancelled this month
Net Change MTD
+57
new − cancelled

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Aug is month-to-date)

Shopify — 30-Day Overview

Aug 02 – Aug 31, 2026
Net Sales
$41.2K
30-day total
Orders
905
~30 / day avg
AOV
$28.91
net ÷ paid orders
$ / Unit
$17.02
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 02 – Aug 31, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,314258
Hemp Queen — 28 Patches ($3.00/patch)$2,94040
Dream — 28 Patches ($2.00/patch)$2,72554
Nite Nite — 28 Patches ($3.00/patch)$2,62438
Hemp Queen — 4 Patches ($4.00/patch)$2,466183

Meta Ads — 30-Day Overview

Aug 02 – Aug 31, 2026
Spend
$9.0K
30-day total
Purchase Value
$5.4K
30-day total
ROAS
0.61×
PV ÷ spend
Daily Avg Spend
$298.82
spend ÷ 30

Google Ads — 30-Day Overview

Aug 02 – Aug 31, 2026
Spend
$8.6K
30-day total
Conversion Value
$29.0K
30-day total
ROAS
3.37×
value ÷ cost
Daily Avg Spend
$286.26
spend ÷ 30