The Good Patch
Performance Report · October 28, 2026

Seller Central · Amazon.com (US)

October 27, 2026
Ordered Revenue
$7,373.69
vs $6,556.36 (2025) +12.5% YoY
Promo Discount
$145.76
S&S + coupons + ship promos
Units Ordered
265
vs 213 (2025) +24.4% YoY
AOV
$27.83
vs $30.78 (2025) -9.6% YoY

Sponsored Products · La Mend (US)

October 26, 2026
Ad Spend
$1,607.55
Ad Sales
$1,962.78
ROAS
1.22×
TACOS
—
ad spend ÷ ordered revenue

Seller Central — 30-Day Overview

30 days ending Oct 27, 2026
Ordered Revenue
$213.6K
30-day total
−$6,579.00 promo · 3.08% of gross
Daily Avg Revenue
$7,120.81
revenue ÷ 30
Sessions
47.7K
~1,590 / day avg
Conversion Rate
16.64%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 27 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,9811,015
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,580682
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,702724
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$12,241739
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$9,989168

Sponsored Products — 30-Day Overview

30 days ending Oct 26, 2026
Ad Spend
$33.1K
30-day total
Ad Sales
$57.7K
30-day total
ROAS
1.74×
sales ÷ cost
TACOS
15.48%
ad spend ÷ total Amazon revenue
Target ≤15% · heavy

Performance Health

30-day blended · Sep 29 – Oct 28, 2026
Total Sales (Yesterday)
$8.8K
$7,373.69 Amazon · $1,408.87 Shopify
-4.5% vs 2025-10-28 ($9,200)
Shopify nCAC (yesterday)
$46.92
spend ÷ 16 new orders
110% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
5.28×
$247.6K rev / $46.9K spend
Target 3×+ · excellent
New customer rev %
31.33%
$441.40 new / $1,408.87 Shopify
Balanced acquisition/retention

Subscription Health

Recharge · Oct 1 – Oct 28, 2026
Sub Revenue (MTD)
$8.8K
27.03% of $32.5K Shopify net sales
Active Subscriptions
2,253
Recharge · status = active
Sub Net Change (MTD)
+12
184 new − 172 cancelled
7-10%/mo · elevated
Implied Sub Lifetime
12.0 mo
1 ÷ 8.33% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%2%*
Feb 2026665100%10%8%6%5%4%3%3%3%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%3%*———
May 2026429100%13%10%9%5%4%*————
Jun 2026316100%13%8%8%4%*—————
Jul 2026418100%10%7%3%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%11%*————————
Oct 2026*281100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%18%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%43%40%*——————
Aug 2026247100%64%40%*———————
Sep 2026211100%70%*————————
Oct 2026*168100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Sep 29 – Oct 28, 2026
StateRevenueOrdersShare of Top 5
California$6,049174
Texas$3,930136
New York$3,472100
Florida$2,509111
Illinois$1,69745

Shopify

October 28, 2026
Net Sales
$1,408.87
vs $2,643.80 (2025) -46.7% YoY
Orders
33
2 $0 orders excluded
vs 50 (2025) -34.0% YoY
AOV
$42.69
vs $52.88 (2025) -19.3% YoY
$ / Unit
$17.39
vs $21.32 (2025) -18.4% YoY

Meta Ads

October 28, 2026
Spend
$504.69
Purchase Value
$184.99
ROAS
0.37×
CPC
$1.12

Google Ads

October 28, 2026
Spend
$245.99
Conversion Value
$325.04
ROAS
1.32×
CPC
$1.35

Recharge Subscriptions

as of October 28, 2026
Sub Revenue (Yesterday)
$121.84
8.65% of Shopify net sales
Active Subscriptions
2,253
status = active

Subscription Movement

Oct 1 – Oct 28, 2026
New Subs MTD
184
created this month
Cancelled MTD
172
cancelled this month
Net Change MTD
+12
new − cancelled
Churn Rate (MTD)
7.68%
172 cancelled ÷ 2,241 at month start
7-10%/mo · elevated

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Sep 29 – Oct 28, 2026
Net Sales
$34.0K
30-day total
Orders
852
~28 / day avg · 555 $0 excluded
AOV
$53.29
net ÷ paid orders
$ / Unit
$23.14
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Sep 29 – Oct 28, 2026
Spend
$8.6K
30-day total
Purchase Value
$3.6K
30-day total
ROAS
0.42×
PV ÷ spend
Daily Avg Spend
$286.29
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 22 – Oct 28, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$3,41549$69.700.44×
100%
All campaigns$3,41549$69.700.44×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Sep 29 – Oct 28, 2026
Spend
$5.3K
30-day total
Conversion Value
$28.3K
30-day total
ROAS
5.36×
value ÷ cost
Daily Avg Spend
$175.92
spend ÷ 30

Top Product Variants by Revenue

Sep 29 – Oct 28, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,447148
Dream — 28 Patches ($2.00/patch)$2,89752
Hemp Queen — 28 Patches ($3.00/patch)$2,78036
Nite Nite — 28 Patches ($3.00/patch)$2,32230
Dream — 4 Patches ($3.00/patch)$2,175427