The Good Patch
Performance Report · September 06, 2026

Seller Central · Amazon.com (US)

September 04, 2026
Ordered Revenue
$6,936.06
vs $4,951.28 (2025) +40.1% YoY
Promo Discount
$124.59
S&S + coupons + ship promos
Units Ordered
245
vs 160 (2025) +53.1% YoY
AOV
$28.31
vs $30.95 (2025) -8.5% YoY

Sponsored Products · La Mend (US)

September 04, 2026
Ad Spend
$1,835.91
Ad Sales
$2,808.49
ROAS
1.53×
TACOS
26.47%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Sep 04, 2026
Ordered Revenue
$212.2K
30-day total
−$6,025.31 promo · 2.84% of gross
Daily Avg Revenue
$7,073.43
revenue ÷ 30
Sessions
60.1K
~2,005 / day avg
Conversion Rate
12.48%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Sep 04 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$21,8381,093
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$12,781641
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,738639
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$12,325527
The Good Patch Dream Sleep Patch (16 Total Patches) (16 Total Patches)$12,177349

Sponsored Products — 30-Day Overview

30 days ending Sep 04, 2026
Ad Spend
$54.5K
30-day total
Ad Sales
$73.1K
30-day total
ROAS
1.34×
sales ÷ cost
TACOS
25.69%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 08 – Sep 06, 2026
Total Sales (Yesterday)
$9.3K
$6,936.06 Amazon · $2,406.50 Shopify
+50.2% vs 2025-09-06 ($6,221)
Shopify nCAC (yesterday)
$77.28
spend ÷ 9 new orders
129% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
3.55×
$256.0K rev / $72.2K spend
Target 3×+ · on track
New customer rev %
11.54%
$277.60 new / $2,406.50 Shopify
Retention-dominated

Subscription Health

Recharge · Sep 1 – Sep 06, 2026
Sub Revenue (MTD)
$1.9K
17.48% of $10.9K Shopify net sales
Active Subscriptions
2,354
Recharge · status = active
Sub Net Change (MTD)
+8
55 new − 47 cancelled
Under 4%/mo · strong
Implied Sub Lifetime
11.9 mo
1 ÷ 8.43% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8
Jan 2026735100%7%7%5%4%3%4%3%0%*
Feb 2026665100%10%8%6%5%4%3%0%*—
Mar 2026617100%9%7%5%4%5%0%*——
Apr 2026506100%9%8%7%6%0%*———
May 2026429100%13%10%9%0%*————
Jun 2026316100%13%8%0%*—————
Jul 2026418100%10%0%*——————
Aug 2026409100%0%*———————
Sep 2026*9100%————————
Your weighted avg100%10%8%6%5%4%4%3%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%———
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8
Jan 2026232100%82%59%53%48%45%41%38%38%*
Feb 2026212100%64%48%40%32%29%25%25%*—
Mar 2026223100%74%55%49%45%39%39%*——
Apr 2026297100%70%48%33%23%23%*———
May 2026258100%69%44%35%35%*————
Jun 2026124100%64%49%49%*—————
Jul 2026138100%68%68%*——————
Aug 2026249100%93%*———————
Weighted avg100%71%50%41%36%38%34%38%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Aug 08 – Sep 06, 2026
StateRevenueOrdersShare of Top 5
California$8,092161
Texas$3,881130
Florida$3,761116
New York$3,10579
Illinois$2,52058

Shopify

September 06, 2026
Net Sales
$2,406.50
vs $1,269.50 (2025) +89.6% YoY
Orders
39
vs 30 (2025) +30.0% YoY
AOV
$59.69
vs $42.32 (2025) +41.1% YoY
$ / Unit
$26.45
vs $18.40 (2025) +43.8% YoY

Meta Ads

September 06, 2026
Spend
$422.59
Purchase Value
$132.66
ROAS
0.31×
CPC
$3.67

Google Ads

September 06, 2026
Spend
$272.95
Conversion Value
$1,002.00
ROAS
3.67×
CPC
$1.82

Recharge Subscriptions

as of September 06, 2026
Sub Revenue (Yesterday)
$153.00
6.36% of Shopify net sales
Active Subscriptions
2,354
status = active

Subscription Movement

Sep 1 – Sep 06, 2026
New Subs MTD
55
created this month
Cancelled MTD
47
cancelled this month
Net Change MTD
+8
new − cancelled
Churn Rate (MTD)
2.00%
47 cancelled ÷ 2,346 at month start
Under 4%/mo · strong

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Sep is month-to-date)

Shopify — 30-Day Overview

Aug 08 – Sep 06, 2026
Net Sales
$43.7K
30-day total
Orders
1.0K
~34 / day avg · 386 $0 excluded
AOV
$54.13
net ÷ paid orders
$ / Unit
$21.20
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 08 – Sep 06, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$7,316232
Hemp Queen — 28 Patches ($3.00/patch)$2,95442
Nite Nite — 28 Patches ($3.00/patch)$2,79039
Dream — 28 Patches ($2.00/patch)$2,56850
Hemp Queen — 4 Patches ($4.00/patch)$2,443211

Meta Ads — 30-Day Overview

Aug 08 – Sep 06, 2026
Spend
$9.5K
30-day total
Purchase Value
$5.3K
30-day total
ROAS
0.56×
PV ÷ spend
Daily Avg Spend
$315.19
spend ÷ 30

Google Ads — 30-Day Overview

Aug 08 – Sep 06, 2026
Spend
$8.2K
30-day total
Conversion Value
$33.2K
30-day total
ROAS
4.05×
value ÷ cost
Daily Avg Spend
$273.24
spend ÷ 30