The Good Patch
Performance Report · September 02, 2026

Seller Central · Amazon.com (US)

August 31, 2026
Ordered Revenue
$7,204.39
vs $6,702.74 (2025) +7.5% YoY
Promo Discount
$179.88
S&S + coupons + ship promos
Units Ordered
243
vs 199 (2025) +22.1% YoY
AOV
$29.65
vs $33.68 (2025) -12.0% YoY

Sponsored Products · La Mend (US)

August 31, 2026
Ad Spend
$1,769.74
Ad Sales
$2,270.77
ROAS
1.28×
TACOS
24.56%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Aug 31, 2026
Ordered Revenue
$217.7K
30-day total
−$6,495.69 promo · 2.98% of gross
Daily Avg Revenue
$7,257.52
revenue ÷ 30
Sessions
61.5K
~2,051 / day avg
Conversion Rate
12.62%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Aug 31 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$21,8381,093
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$12,781641
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,738639
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$12,325527
The Good Patch Dream Sleep Patch (16 Total Patches) (16 Total Patches)$12,177349

Sponsored Products — 30-Day Overview

30 days ending Aug 31, 2026
Ad Spend
$55.3K
30-day total
Ad Sales
$74.2K
30-day total
ROAS
1.34×
sales ÷ cost
TACOS
25.39%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 04 – Sep 02, 2026
Total Sales (Yesterday)
$9.1K
$7,204.39 Amazon · $1,932.54 Shopify
-8.1% vs 2025-09-02 ($9,945)
Shopify nCAC (yesterday)
$62.89
spend ÷ 11 new orders
138% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
3.59×
$260.2K rev / $72.5K spend
Target 3×+ · on track
New customer rev %
25.15%
$486.00 new / $1,932.54 Shopify
Retention-dominated

Subscription Health

Recharge · Sep 1 – Sep 02, 2026
Sub Revenue (MTD)
$529.48
13.96% of $3.8K Shopify net sales
Active Subscriptions
2,361
Recharge · status = active
Sub Net Change (MTD)
+10
18 new − 8 cancelled
Under 4%/mo · strong
Implied Sub Lifetime
13.3 mo
1 ÷ 7.53% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8
Jan 2026735100%7%7%5%4%3%4%3%0%*
Feb 2026665100%10%8%6%5%4%3%0%*—
Mar 2026617100%9%7%5%4%5%0%*——
Apr 2026506100%9%8%7%6%0%*———
May 2026429100%13%10%9%0%*————
Jun 2026316100%13%8%0%*—————
Jul 2026418100%10%0%*——————
Aug 2026409100%0%*———————
Sep 2026*9100%————————
Your weighted avg100%10%8%6%5%4%4%3%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%———
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8
Jan 2026232100%82%59%53%48%45%41%38%38%*
Feb 2026212100%64%48%40%32%29%25%25%*—
Mar 2026223100%74%55%49%45%39%39%*——
Apr 2026297100%70%48%33%23%23%*———
May 2026258100%69%44%35%35%*————
Jun 2026124100%64%49%49%*—————
Jul 2026138100%68%68%*——————
Aug 2026249100%93%*———————
Weighted avg100%71%50%41%36%38%34%38%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Aug 04 – Sep 02, 2026
StateRevenueOrdersShare of Top 5
California$8,092161
Texas$3,881130
Florida$3,761116
New York$3,10579
Illinois$2,52058

Shopify

September 02, 2026
Net Sales
$1,932.54
vs $3,242.66 (2025) -40.4% YoY
Orders
36
35 $0 orders excluded
vs 60 (2025) -40.0% YoY
AOV
$45.70
vs $54.04 (2025) -15.4% YoY
$ / Unit
$19.59
vs $15.90 (2025) +23.2% YoY

Meta Ads

September 02, 2026
Spend
$465.17
Purchase Value
$86.95
ROAS
0.19×
CPC
$2.96

Google Ads

September 02, 2026
Spend
$226.60
Conversion Value
$364.72
ROAS
1.61×
CPC
$1.55

Recharge Subscriptions

as of September 02, 2026
Sub Revenue (Yesterday)
$120.48
6.23% of Shopify net sales
Active Subscriptions
2,361
status = active

Subscription Movement

Sep 1 – Sep 02, 2026
New Subs MTD
18
created this month
Cancelled MTD
8
cancelled this month
Net Change MTD
+10
new − cancelled
Churn Rate (MTD)
0.34%
8 cancelled ÷ 2,351 at month start
Under 4%/mo · strong

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Sep is month-to-date)

Shopify — 30-Day Overview

Aug 04 – Sep 02, 2026
Net Sales
$42.5K
30-day total
Orders
1.0K
~34 / day avg · 386 $0 excluded
AOV
$54.13
net ÷ paid orders
$ / Unit
$21.20
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 04 – Sep 02, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$7,316232
Hemp Queen — 28 Patches ($3.00/patch)$2,95442
Nite Nite — 28 Patches ($3.00/patch)$2,79039
Dream — 28 Patches ($2.00/patch)$2,56850
Hemp Queen — 4 Patches ($4.00/patch)$2,443211

Meta Ads — 30-Day Overview

Aug 04 – Sep 02, 2026
Spend
$8.9K
30-day total
Purchase Value
$5.3K
30-day total
ROAS
0.60×
PV ÷ spend
Daily Avg Spend
$295.14
spend ÷ 30

Google Ads — 30-Day Overview

Aug 04 – Sep 02, 2026
Spend
$8.4K
30-day total
Conversion Value
$29.5K
30-day total
ROAS
3.51×
value ÷ cost
Daily Avg Spend
$280.13
spend ÷ 30