The Good Patch
Performance Report · October 21, 2026

Seller Central · Amazon.com (US)

October 20, 2026
Ordered Revenue
$6,089.26
vs $4,316.20 (2025) +41.1% YoY
Promo Discount
$94.04
S&S + coupons + ship promos
Units Ordered
227
vs 131 (2025) +73.3% YoY
AOV
$26.82
vs $32.95 (2025) -18.6% YoY

Sponsored Products · La Mend (US)

October 20, 2026
Ad Spend
$1,393.90
Ad Sales
$1,853.48
ROAS
1.33×
TACOS
22.89%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Oct 20, 2026
Ordered Revenue
$214.9K
30-day total
−$5,959.19 promo · 2.77% of gross
Daily Avg Revenue
$7,163.18
revenue ÷ 30
Sessions
48.8K
~1,626 / day avg
Conversion Rate
16.22%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 20 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,7681,007
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,979707
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,311703
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$10,388599
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$10,358174

Sponsored Products — 30-Day Overview

30 days ending Oct 20, 2026
Ad Spend
$28.2K
30-day total
Ad Sales
$56.7K
30-day total
ROAS
2.01×
sales ÷ cost
TACOS
13.12%
ad spend ÷ total Amazon revenue
Target ≤15% · on track

Performance Health

30-day blended · Sep 22 – Oct 21, 2026
Total Sales (Yesterday)
$8.2K
$6,089.26 Amazon · $2,146.94 Shopify
+34.9% vs 2025-10-21 ($6,106)
Shopify nCAC (yesterday)
$53.82
spend ÷ 10 new orders
78% of AOV · breakeven on first
MER (Blended, 30d)
5.99×
$248.1K rev / $41.4K spend
Target 3×+ · excellent
New customer rev %
21.70%
$465.80 new / $2,146.94 Shopify
Retention-dominated

Subscription Health

Recharge · Oct 1 – Oct 21, 2026
Sub Revenue (MTD)
$6.1K
24.86% of $24.3K Shopify net sales
Active Subscriptions
2,244
Recharge · status = active
Sub Net Change (MTD)
+7
138 new − 131 cancelled
4-7%/mo · typical
Implied Sub Lifetime
11.2 mo
1 ÷ 8.93% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%1%*
Feb 2026665100%10%8%6%5%4%3%3%2%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%2%*———
May 2026429100%13%10%9%5%3%*————
Jun 2026316100%13%8%8%3%*—————
Jul 2026418100%10%7%2%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%8%*————————
Oct 2026*183100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%20%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%42%41%*——————
Aug 2026247100%64%42%*———————
Sep 2026211100%77%*————————
Oct 2026*125100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Sep 22 – Oct 21, 2026
StateRevenueOrdersShare of Top 5
California$6,893182
Texas$3,913138
New York$2,32596
Florida$2,231103
Illinois$1,60441

Shopify

October 21, 2026
Net Sales
$2,146.94
vs $1,789.30 (2025) +20.0% YoY
Orders
31
4 $0 orders excluded
vs 31 (2025) +0.0% YoY
AOV
$69.26
vs $58.04 (2025) +19.3% YoY
$ / Unit
$25.87
vs $19.99 (2025) +29.4% YoY

Meta Ads

October 21, 2026
Spend
$373.84
Purchase Value
$102.01
ROAS
0.27×
CPC
$1.25

Google Ads

October 21, 2026
Spend
$164.34
Conversion Value
—
ROAS
—
CPC
$1.40

Recharge Subscriptions

as of October 21, 2026
Sub Revenue (Yesterday)
$641.60
29.88% of Shopify net sales
Active Subscriptions
2,244
status = active

Subscription Movement

Oct 1 – Oct 21, 2026
New Subs MTD
138
created this month
Cancelled MTD
131
cancelled this month
Net Change MTD
+7
new − cancelled
Churn Rate (MTD)
5.86%
131 cancelled ÷ 2,237 at month start
4-7%/mo · typical

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Sep 22 – Oct 21, 2026
Net Sales
$33.2K
30-day total
Orders
835
~28 / day avg · 569 $0 excluded
AOV
$52.86
net ÷ paid orders
$ / Unit
$23.47
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Sep 22 – Oct 21, 2026
Spend
$7.5K
30-day total
Purchase Value
$3.1K
30-day total
ROAS
0.41×
PV ÷ spend
Daily Avg Spend
$249.88
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 15 – Oct 21, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$1,93030$64.330.43×
73%
Evergreen-DTC [CBO]$6979$77.490.33×
27%
All campaigns$2,62739$67.370.41×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Sep 22 – Oct 21, 2026
Spend
$5.7K
30-day total
Conversion Value
$59.1K
30-day total
ROAS
10.30×
value ÷ cost
Daily Avg Spend
$191.41
spend ÷ 30

Top Product Variants by Revenue

Sep 22 – Oct 21, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,467152
Dream — 28 Patches ($2.00/patch)$3,39563
Hemp Queen — 28 Patches ($3.00/patch)$2,74838
Nite Nite — 28 Patches ($3.00/patch)$2,09927
Nite Nite — 4 Patches ($4.00/patch)$1,941157