The Good Patch
Performance Report · August 31, 2026

Seller Central · Amazon.com (US)

August 30, 2026
Ordered Revenue
$8,768.66
vs $5,149.38 (2025) +70.3% YoY
Promo Discount
$130.37
S&S + coupons + ship promos
Units Ordered
292
vs 169 (2025) +72.8% YoY
AOV
$30.03
vs $30.47 (2025) -1.4% YoY

Sponsored Products · La Mend (US)

August 30, 2026
Ad Spend
$2,028.85
Ad Sales
$2,482.66
ROAS
1.22×
TACOS
23.14%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Aug 30, 2026
Ordered Revenue
$217.9K
30-day total
−$6,571.65 promo · 3.02% of gross
Daily Avg Revenue
$7,262.27
revenue ÷ 30
Sessions
61.5K
~2,050 / day avg
Conversion Rate
12.65%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Aug 30 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$23,6961,187
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,219874
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,699687
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$12,142349
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,457501

Sponsored Products — 30-Day Overview

30 days ending Aug 30, 2026
Ad Spend
$55.5K
30-day total
Ad Sales
$74.8K
30-day total
ROAS
1.35×
sales ÷ cost
TACOS
25.48%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 02 – Aug 31, 2026
Total Sales (Yesterday)
$9.8K
$8,768.66 Amazon · $1,034.06 Shopify
+21.0% vs 2025-08-31 ($8,103)
Shopify nCAC (yesterday)
$25.97
spend ÷ 16 new orders
52% of AOV · breakeven on first
MER (Blended, 30d)
3.54×
$259.0K rev / $73.1K spend
Target 3×+ · on track
New customer rev %
60.75%
$628.16 new / $1,034.06 Shopify
Growth-stage mix

Subscription Health

Recharge · Aug 1 – Aug 31, 2026
Sub Revenue (MTD)
$8.6K
20.59% of $41.9K Shopify net sales
Active Subscriptions
2,349
Recharge · status = active
Sub Net Change (MTD)
+57
249 new − 192 cancelled
7-10%/mo · elevated
Implied Sub Lifetime
12.1 mo
1 ÷ 8.28% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7
Feb 2026665100%10%8%6%5%4%3%*—
Mar 2026617100%9%7%5%4%5%*——
Apr 2026506100%9%8%7%6%*———
May 2026429100%13%10%9%*————
Jun 2026316100%13%8%*—————
Jul 2026418100%10%*——————
Aug 2026*409100%———————
Sep 20269————————
Your weighted avg100%10%8%6%4%4%——
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%——
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7
Jan 2026232100%82%59%53%48%45%41%38%*
Feb 2026212100%64%48%40%32%29%25%*—
Mar 2026223100%74%55%49%45%39%*——
Apr 2026297100%70%48%33%23%*———
May 2026258100%69%44%35%*————
Jun 2026124100%64%49%*—————
Jul 2026138100%68%*——————
Aug 2026*249100%———————
Weighted avg100%71%50%43%42%37%41%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Aug 02 – Aug 31, 2026
StateRevenueOrdersShare of Top 5
California$9,293175
Florida$4,121115
Texas$3,883121
New York$3,34477
New Jersey$2,49451

Shopify

August 31, 2026
Net Sales
$1,034.06
vs $2,953.31 (2025) -65.0% YoY
Orders
28
27 $0 orders excluded
vs 41 (2025) -31.7% YoY
AOV
$49.82
vs $72.03 (2025) -30.8% YoY
$ / Unit
$18.60
vs $17.37 (2025) +7.1% YoY

Meta Ads

August 31, 2026
Spend
$259.68
Purchase Value
$109.18
ROAS
0.42×
CPC
$3.66

Google Ads

August 31, 2026
Spend
$155.85
Conversion Value
$992.14
ROAS
6.37×
CPC
$1.39

Recharge Subscriptions

as of August 31, 2026
Sub Revenue (Yesterday)
$240.32
23.24% of Shopify net sales
Active Subscriptions
2,349
status = active

Subscription Movement

Aug 1 – Aug 31, 2026
New Subs MTD
249
created this month
Cancelled MTD
192
cancelled this month
Net Change MTD
+57
new − cancelled
Churn Rate (MTD)
8.38%
192 cancelled ÷ 2,292 at month start
7-10%/mo · elevated

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Aug is month-to-date)

Shopify — 30-Day Overview

Aug 02 – Aug 31, 2026
Net Sales
$41.2K
30-day total
Orders
1.0K
~34 / day avg · 386 $0 excluded
AOV
$54.13
net ÷ paid orders
$ / Unit
$21.20
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 02 – Aug 31, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,314258
Hemp Queen — 28 Patches ($3.00/patch)$2,94040
Dream — 28 Patches ($2.00/patch)$2,72554
Nite Nite — 28 Patches ($3.00/patch)$2,62438
Hemp Queen — 4 Patches ($4.00/patch)$2,466183

Meta Ads — 30-Day Overview

Aug 02 – Aug 31, 2026
Spend
$9.0K
30-day total
Purchase Value
$5.4K
30-day total
ROAS
0.61×
PV ÷ spend
Daily Avg Spend
$298.89
spend ÷ 30

Google Ads — 30-Day Overview

Aug 02 – Aug 31, 2026
Spend
$8.6K
30-day total
Conversion Value
$29.4K
30-day total
ROAS
3.42×
value ÷ cost
Daily Avg Spend
$286.26
spend ÷ 30