The Good Patch
Performance Report · October 22, 2026

Seller Central · Amazon.com (US)

October 21, 2026
Ordered Revenue
$6,679.85
vs $5,136.93 (2025) +30.0% YoY
Promo Discount
$213.64
S&S + coupons + ship promos
Units Ordered
244
vs 158 (2025) +54.4% YoY
AOV
$27.38
vs $32.51 (2025) -15.8% YoY

Sponsored Products · La Mend (US)

October 20, 2026
Ad Spend
$1,393.90
Ad Sales
$1,853.48
ROAS
1.33×
TACOS
—
ad spend ÷ ordered revenue

Seller Central — 30-Day Overview

30 days ending Oct 21, 2026
Ordered Revenue
$215.6K
30-day total
−$5,990.00 promo · 2.78% of gross
Daily Avg Revenue
$7,188.00
revenue ÷ 30
Sessions
48.8K
~1,626 / day avg
Conversion Rate
16.30%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 21 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,7681,007
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,979707
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,311703
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$10,388599
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$10,358174

Sponsored Products — 30-Day Overview

30 days ending Oct 20, 2026
Ad Spend
$28.2K
30-day total
Ad Sales
$56.7K
30-day total
ROAS
2.01×
sales ÷ cost
TACOS
13.07%
ad spend ÷ total Amazon revenue
Target ≤15% · on track

Performance Health

30-day blended · Sep 23 – Oct 22, 2026
Total Sales (Yesterday)
$9.9K
$6,679.85 Amazon · $3,234.60 Shopify
+54.6% vs 2025-10-22 ($6,412)
Shopify nCAC (yesterday)
$24.44
spend ÷ 22 new orders
26% of AOV · profitable on first
MER (Blended, 30d)
6.03×
$250.4K rev / $41.5K spend
Target 3×+ · excellent
New customer rev %
70.11%
$2,267.75 new / $3,234.60 Shopify
Growth-stage mix

Subscription Health

Recharge · Oct 1 – Oct 22, 2026
Sub Revenue (MTD)
$7.1K
25.94% of $27.2K Shopify net sales
Active Subscriptions
2,249
Recharge · status = active
Sub Net Change (MTD)
+9
149 new − 140 cancelled
4-7%/mo · typical
Implied Sub Lifetime
11.2 mo
1 ÷ 8.90% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%1%*
Feb 2026665100%10%8%6%5%4%3%3%2%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%2%*———
May 2026429100%13%10%9%5%3%*————
Jun 2026316100%13%8%8%3%*—————
Jul 2026418100%10%7%2%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%8%*————————
Oct 2026*183100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%20%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%42%41%*——————
Aug 2026247100%64%42%*———————
Sep 2026211100%77%*————————
Oct 2026*125100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Sep 23 – Oct 22, 2026
StateRevenueOrdersShare of Top 5
California$6,893182
Texas$3,913138
New York$2,32596
Florida$2,231103
Illinois$1,60441

Shopify

October 22, 2026
Net Sales
$3,234.60
vs $1,274.85 (2025) +153.7% YoY
Orders
34
3 $0 orders excluded
vs 33 (2025) +3.0% YoY
AOV
$95.58
vs $39.25 (2025) +143.5% YoY
$ / Unit
$33.85
vs $17.04 (2025) +98.6% YoY

Meta Ads

October 22, 2026
Spend
$387.48
Purchase Value
$215.63
ROAS
0.56×
CPC
$1.15

Google Ads

October 22, 2026
Spend
$150.18
Conversion Value
$1,609.36
ROAS
10.72×
CPC
$1.33

Recharge Subscriptions

as of October 22, 2026
Sub Revenue (Yesterday)
$1,007.42
31.15% of Shopify net sales
Active Subscriptions
2,249
status = active

Subscription Movement

Oct 1 – Oct 22, 2026
New Subs MTD
149
created this month
Cancelled MTD
140
cancelled this month
Net Change MTD
+9
new − cancelled
Churn Rate (MTD)
6.25%
140 cancelled ÷ 2,240 at month start
4-7%/mo · typical

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Sep 23 – Oct 22, 2026
Net Sales
$34.8K
30-day total
Orders
835
~28 / day avg · 569 $0 excluded
AOV
$52.86
net ÷ paid orders
$ / Unit
$23.47
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Sep 23 – Oct 22, 2026
Spend
$7.6K
30-day total
Purchase Value
$2.9K
30-day total
ROAS
0.38×
PV ÷ spend
Daily Avg Spend
$254.63
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 16 – Oct 22, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$2,32038$61.060.45×
84%
Evergreen-DTC [CBO]$4296$71.430.37×
16%
All campaigns$2,74944$62.470.44×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Sep 23 – Oct 22, 2026
Spend
$5.7K
30-day total
Conversion Value
$62.7K
30-day total
ROAS
10.98×
value ÷ cost
Daily Avg Spend
$190.54
spend ÷ 30

Top Product Variants by Revenue

Sep 23 – Oct 22, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,467152
Dream — 28 Patches ($2.00/patch)$3,39563
Hemp Queen — 28 Patches ($3.00/patch)$2,74838
Nite Nite — 28 Patches ($3.00/patch)$2,09927
Nite Nite — 4 Patches ($4.00/patch)$1,941157