The Good Patch
Performance Report · August 30, 2026

Seller Central · Amazon.com (US)

August 29, 2026
Ordered Revenue
$6,962.62
vs $6,574.52 (2025) +5.9% YoY
Promo Discount
$127.08
S&S + coupons + ship promos
Units Ordered
232
vs 199 (2025) +16.6% YoY
AOV
$30.01
vs $33.04 (2025) -9.2% YoY

Sponsored Products · La Mend (US)

August 29, 2026
Ad Spend
$1,753.30
Ad Sales
$1,888.04
ROAS
1.08×
ACOS
92.86%
Clicks
922

Seller Central — 30-Day Overview

30 days ending Aug 29, 2026
Ordered Revenue
$229.2K
30-day total
−$6,564.76 promo · 2.86% of gross
Units Ordered
8.2K
~273 / day avg
Sessions
61.4K
~2,046 / day avg
Conversion Rate
13.36%
units ÷ sessions
Daily Avg Revenue
$7,639.37
revenue ÷ 30
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Aug 29 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$23,6961,187
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,219874
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,699687
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$12,142349
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,457501

Sponsored Products — 30-Day Overview

30 days ending Aug 29, 2026
Ad Spend
$55.4K
30-day total
Ad Sales
$75.5K
30-day total
ROAS
1.36×
sales ÷ cost
ACOS
73.46%
cost ÷ sales
TACOS
24.19%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 01 – Aug 30, 2026
Total Sales (Yesterday)
$8.9K
$6,962.62 Amazon · $1,981.65 Shopify
-6.1% vs 2025-08-30 ($9,529)
Amazon as of Aug 29 (1-day reporting lag)
Shopify nCAC (yesterday)
$43.03
spend ÷ 13 new orders
65% of AOV · breakeven on first
MER (Blended, 30d)
3.69×
$270.9K rev / $73.5K spend
Target 3×+ · on track
New customer rev %
27.86%
$552.00 new / $1,981.65 Shopify
Retention-dominated

Customer Health

30-day · Shopify orders
nCAC (30-day avg)
$26.49
680 new / $18.0K DTC spend
Returning order %
52.25%
744 returning / 1,424 total orders
Target 25-35% · strong

New Customer Cohort Retention

6 months · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5
Mar 2026864100%17%16%12%11%13%*
Apr 2026607100%11%10%9%8%*—
May 2026489100%13%11%11%*——
Jun 2026344100%13%8%*———
Jul 2026449100%9%*————
Aug 2026*428100%—————
Your weighted avg100%14%13%11%11%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Top States by Revenue

Shopify · Aug 01 – Aug 30, 2026
StateRevenueOrdersShare of Top 5
California$9,293175
Florida$4,121115
Texas$3,883121
New York$3,34477
New Jersey$2,49451

Shopify

August 30, 2026
Net Sales
$1,981.65
vs $2,209.40 (2025) -10.3% YoY
Orders
28
vs 34 (2025) -17.6% YoY
AOV
$66.06
vs $64.98 (2025) +1.7% YoY
$ / Unit
$19.82

Meta Ads

August 30, 2026
Spend
$374.34
Purchase Value
$157.60
ROAS
0.42×
CPC
$3.71
CTR
1.64%

Google Ads

August 30, 2026
Spend
$185.01
Conversion Value
$471.60
ROAS
2.55×
CPC
$1.76
CTR
4.87%

Recharge Subscriptions

as of August 30, 2026
Data note
  • Counts are subscriptions, not subscribers — a customer with two active subs counts twice. First-time subscribers is the only deduplicated figure.
Active Subscriptions
2,341
status = active
In Dunning
966
active, payment retries exhausted
Over 5% · recovery opportunity
Churn Rate (MTD)
7.94%
181 cancelled ÷ 2,281 at month start
7-10%/mo · elevated

Subscription Movement

Aug 1 – Aug 30, 2026
New Subs MTD
241
created this month
Cancelled MTD
181
cancelled this month
Net Change MTD
+60
new − cancelled
First-Time Subscribers
92
149 of 241 new subs were from existing customers
monthly refresh

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Aug is month-to-date)

Shopify — 30-Day Overview

Aug 01 – Aug 30, 2026
Net Sales
$41.7K
30-day total
Orders
888
~30 / day avg
AOV
$29.27
net ÷ paid orders
$ / Unit
$18.05
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 01 – Aug 30, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,314258
Hemp Queen — 28 Patches ($3.00/patch)$2,94040
Dream — 28 Patches ($2.00/patch)$2,72554
Nite Nite — 28 Patches ($3.00/patch)$2,62438
Hemp Queen — 4 Patches ($4.00/patch)$2,466183

Meta Ads — 30-Day Overview

Aug 01 – Aug 30, 2026
Spend
$9.1K
30-day total
Purchase Value
$5.6K
30-day total
ROAS
0.61×
PV ÷ spend
Daily Avg Spend
$304.39
spend ÷ 30

Google Ads — 30-Day Overview

Aug 01 – Aug 30, 2026
Spend
$8.9K
30-day total
Conversion Value
$28.9K
30-day total
ROAS
3.25×
value ÷ cost
Daily Avg Spend
$296.06
spend ÷ 30