The Good Patch
Performance Report · October 31, 2026

Seller Central · Amazon.com (US)

October 30, 2026
Ordered Revenue
$6,572.45
vs $5,983.06 (2025) +9.9% YoY
Promo Discount
$211.14
S&S + coupons + ship promos
Units Ordered
234
vs 180 (2025) +30.0% YoY
AOV
$28.09
vs $33.24 (2025) -15.5% YoY

Sponsored Products · La Mend (US)

October 29, 2026
Ad Spend
$1,973.18
Ad Sales
$1,813.43
ROAS
0.92×
TACOS
—
ad spend ÷ ordered revenue

Seller Central — 30-Day Overview

30 days ending Oct 30, 2026
Ordered Revenue
$212.0K
30-day total
−$6,977.04 promo · 3.29% of gross
Daily Avg Revenue
$7,066.33
revenue ÷ 30
Sessions
48.3K
~1,609 / day avg
Conversion Rate
16.35%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 30 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,9811,015
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,580682
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,702724
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$12,241739
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$9,989168

Sponsored Products — 30-Day Overview

30 days ending Oct 29, 2026
Ad Spend
$36.7K
30-day total
Ad Sales
$59.5K
30-day total
ROAS
1.62×
sales ÷ cost
TACOS
17.31%
ad spend ÷ total Amazon revenue
Target ≤15% · heavy

Performance Health

30-day blended · Oct 02 – Oct 31, 2026
Total Sales (Yesterday)
$7.4K
$6,572.45 Amazon · $837.22 Shopify
+1.2% vs 2025-10-31 ($7,320)
Shopify nCAC (yesterday)
$41.67
spend ÷ 14 new orders
95% of AOV · breakeven on first
MER (Blended, 30d)
4.81×
$245.8K rev / $51.1K spend
Target 3×+ · excellent
New customer rev %
59.41%
$497.38 new / $837.22 Shopify
Growth-stage mix

Subscription Health

Recharge · Oct 1 – Oct 31, 2026
Sub Revenue (MTD)
$9.4K
26.77% of $35.1K Shopify net sales
Active Subscriptions
2,253
Recharge · status = active
Sub Net Change (MTD)
+12
201 new − 189 cancelled
7-10%/mo · elevated
Implied Sub Lifetime
12.5 mo
1 ÷ 7.99% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%2%*
Feb 2026665100%10%8%6%5%4%3%3%3%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%3%*———
May 2026429100%13%10%9%5%4%*————
Jun 2026316100%13%8%8%4%*—————
Jul 2026418100%10%7%3%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%11%*————————
Oct 2026*281100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%18%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%43%40%*——————
Aug 2026247100%64%40%*———————
Sep 2026211100%70%*————————
Oct 2026*168100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Oct 02 – Oct 31, 2026
StateRevenueOrdersShare of Top 5
California$6,049174
Texas$3,930136
New York$3,472100
Florida$2,509111
Illinois$1,69745

Shopify

October 31, 2026
Net Sales
$837.22
vs $1,337.28 (2025) -37.4% YoY
Orders
19
vs 28 (2025) -32.1% YoY
AOV
$44.06
vs $47.76 (2025) -7.7% YoY
$ / Unit
$17.09
vs $15.37 (2025) +11.2% YoY

Meta Ads

October 31, 2026
Spend
$494.28
Purchase Value
$138.22
ROAS
0.28×
CPC
$1.21

Google Ads

October 31, 2026
Spend
$89.10
Conversion Value
$1,107.23
ROAS
12.43×
CPC
$1.22

Recharge Subscriptions

as of October 31, 2026
Sub Revenue (Yesterday)
$99.96
11.94% of Shopify net sales
Active Subscriptions
2,253
status = active

Subscription Movement

Oct 1 – Oct 31, 2026
New Subs MTD
201
created this month
Cancelled MTD
189
cancelled this month
Net Change MTD
+12
new − cancelled
Churn Rate (MTD)
8.43%
189 cancelled ÷ 2,241 at month start
7-10%/mo · elevated

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Oct 02 – Oct 31, 2026
Net Sales
$33.9K
30-day total
Orders
852
~28 / day avg · 555 $0 excluded
AOV
$53.29
net ÷ paid orders
$ / Unit
$23.14
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Oct 02 – Oct 31, 2026
Spend
$9.3K
30-day total
Purchase Value
$4.1K
30-day total
ROAS
0.44×
PV ÷ spend
Daily Avg Spend
$309.63
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 25 – Oct 31, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$3,40651$66.790.45×
100%
All campaigns$3,40651$66.790.45×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Oct 02 – Oct 31, 2026
Spend
$5.1K
30-day total
Conversion Value
$29.5K
30-day total
ROAS
5.79×
value ÷ cost
Daily Avg Spend
$169.74
spend ÷ 30

Top Product Variants by Revenue

Oct 02 – Oct 31, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,447148
Dream — 28 Patches ($2.00/patch)$2,89752
Hemp Queen — 28 Patches ($3.00/patch)$2,78036
Nite Nite — 28 Patches ($3.00/patch)$2,32230
Dream — 4 Patches ($3.00/patch)$2,175427