The Good Patch
Performance Report · August 29, 2026

Seller Central · Amazon.com (US)

August 28, 2026
Ordered Revenue
$6,433.75
vs $7,048.12 (2025) -8.7% YoY
Promo Discount
$103.70
S&S + coupons + ship promos
Units Ordered
223
vs 213 (2025) +4.7% YoY
AOV
$28.85
vs $33.09 (2025) -12.8% YoY

Sponsored Products · La Mend (US)

August 27, 2026
Ad Spend
$1,677.83
Ad Sales
$1,959.88
ROAS
1.17×
ACOS
85.61%
Clicks
750

Seller Central — 30-Day Overview

Jul 31 – Aug 29, 2026
Ordered Revenue
$230.2K
30-day total
−$6,729.10 promo · 2.92% of gross
Units Ordered
8.3K
~275 / day avg
Sessions
61.8K
~2,060 / day avg
Conversion Rate
13.37%
units ÷ sessions
Daily Avg Revenue
$7,674.16
revenue ÷ 30
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

Jul 31 – Aug 29, 2026 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$23,6961,187
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$17,219874
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,699687
The Good Patch B12 Awake Energy Patch (16 Total Patches) (16 Total Patches)$12,142349
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$11,457501

Sponsored Products — 30-Day Overview

Jul 31 – Aug 29, 2026
Ad Spend
$54.3K
30-day total
Ad Sales
$75.0K
30-day total
ROAS
1.38×
sales ÷ cost
ACOS
72.38%
cost ÷ sales

Performance Health

30-day blended · Jul 31 – Aug 29, 2026
Total Sales (Yesterday)
$7.6K
$6,433.75 Amazon · $1,159.90 Shopify
-30.1% vs 2025-08-29 ($10,863)
Shopify nCAC (yesterday)
$54.38
spend ÷ 9 new orders
117% of AOV · loss on first (needs LTV)
MER (Blended, 30d)
3.73×
$271.2K rev / $72.7K spend
Target 3×+ · on track
New customer rev %
55.44%
$643.00 new / $1,159.90 Shopify
Growth-stage mix

Customer Health

30-day · Shopify orders
nCAC (30-day avg)
$27.13
680 new / $18.5K DTC spend
Returning order %
52.25%
744 returning / 1,424 total orders
Target 25-35% · strong
Email revenue %
10.40%
$4,259.99 / $41.0K Shopify 30d

New Customer Cohort Retention

6 months · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5
Mar 2026620100%9%7%5%4%0%*
Apr 2026508100%9%8%7%0%*—
May 2026429100%13%10%0%*——
Jun 2026316100%13%0%*———
Jul 2026421100%0%*————
Aug 2026*3100%—————
Your weighted avg100%11%8%6%4%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Klaviyo/Lifetimely wellness DTC (2024-25).

Top States by Revenue

Shopify · Jul 31 – Aug 29, 2026
StateRevenueOrdersShare of Top 5
California$9,293175
Florida$4,121115
Texas$3,883121
New York$3,34477
New Jersey$2,49451

Shopify

August 29, 2026
Net Sales
$1,159.90
vs $2,498.55 (2025) -53.6% YoY
Orders
23
vs 45 (2025) -48.9% YoY
AOV
$46.40
vs $55.52 (2025) -16.4% YoY
$ / Unit
$22.74

Meta Ads

August 29, 2026
Spend
$315.32
Purchase Value
$357.58
ROAS
1.13×
CPC
$2.92
CTR
1.75%

Google Ads

August 29, 2026
Spend
$174.08
Conversion Value
$1,447.00
ROAS
8.31×
CPC
$1.67
CTR
3.48%

Klaviyo

August 29, 2026
Attributed Revenue
—
Attributed Orders
—
Recipients
—
Open Rate
—
Click Rate
—

Shopify — 30-Day Overview

Jul 31 – Aug 29, 2026
Net Sales
$41.0K
30-day total
Orders
886
~30 / day avg
AOV
$28.77
net ÷ paid orders
$ / Unit
$17.93
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Jul 31 – Aug 29, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$8,314258
Hemp Queen — 28 Patches ($3.00/patch)$2,94040
Dream — 28 Patches ($2.00/patch)$2,72554
Nite Nite — 28 Patches ($3.00/patch)$2,62438
Hemp Queen — 4 Patches ($4.00/patch)$2,466183

Meta Ads — 30-Day Overview

Jul 31 – Aug 29, 2026
Spend
$9.3K
30-day total
Purchase Value
$5.7K
30-day total
ROAS
0.61×
PV ÷ spend
Daily Avg Spend
$309.96
spend ÷ 30

Google Ads — 30-Day Overview

Jul 31 – Aug 29, 2026
Spend
$9.2K
30-day total
Conversion Value
$29.0K
30-day total
ROAS
3.17×
value ÷ cost
Daily Avg Spend
$305.07
spend ÷ 30

Klaviyo — Recent Campaigns

Jul 31 – Aug 29, 2026
CampaignDateRecipientsOpen %Click %RevenueOrders
07/08: 4th of July Sale
Last Chance for 20% OFF! 🎉
 2026-07-08 40,816 88.57% 0.83% $313.52 8
07/06: 4th of July Sale
Your 20% Off Ends Tonight!
 2026-07-06 60,045 63.01% 0.60% $419.55 8
07/03: 4th of July Sale
Celebrate with 20% Off This Weekend 🎆
 2026-07-03 60,111 63.27% 0.57% $1,540.24 19
07/01: 4th of July Sale
20% off Everything ✨
 2026-07-02 60,793 65.59% 0.74% $1,320.28 23
06/25: Founder Letter - Rebrand
Some big news 💜
 2026-06-26 56,011 75.61% 0.45% $13.60 1