The Good Patch
Performance Report · October 29, 2026

Seller Central · Amazon.com (US)

October 28, 2026
Ordered Revenue
$6,441.22
vs $5,920.44 (2025) +8.8% YoY
Promo Discount
$232.86
S&S + coupons + ship promos
Units Ordered
230
vs 189 (2025) +21.7% YoY
AOV
$28.01
vs $31.33 (2025) -10.6% YoY

Sponsored Products · La Mend (US)

October 27, 2026
Ad Spend
$1,654.01
Ad Sales
$2,550.49
ROAS
1.54×
TACOS
—
ad spend ÷ ordered revenue

Seller Central — 30-Day Overview

30 days ending Oct 28, 2026
Ordered Revenue
$212.3K
30-day total
−$6,744.92 promo · 3.18% of gross
Daily Avg Revenue
$7,075.64
revenue ÷ 30
Sessions
47.8K
~1,593 / day avg
Conversion Rate
16.54%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Oct 28 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$17,9811,015
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$13,580682
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,702724
The Good Patch Relax Relaxation Patch (8 Total Patches) (8 Total Patches)$12,241739
The Good Patch Dream Sleep Patch (24 Total Patches) (24 Total Patches)$9,989168

Sponsored Products — 30-Day Overview

30 days ending Oct 27, 2026
Ad Spend
$34.1K
30-day total
Ad Sales
$58.9K
30-day total
ROAS
1.73×
sales ÷ cost
TACOS
16.05%
ad spend ÷ total Amazon revenue
Target ≤15% · heavy

Performance Health

30-day blended · Sep 30 – Oct 29, 2026
Total Sales (Yesterday)
$7.7K
$6,441.22 Amazon · $1,211.57 Shopify
-7.7% vs 2025-10-29 ($8,296)
Shopify nCAC (yesterday)
$41.09
spend ÷ 15 new orders
95% of AOV · breakeven on first
MER (Blended, 30d)
4.73×
$227.4K rev / $48.1K spend
Target 3×+ · excellent
New customer rev %
46.02%
$557.52 new / $1,211.57 Shopify
Balanced acquisition/retention

Subscription Health

Recharge · Oct 1 – Oct 29, 2026
Sub Revenue (MTD)
$8.9K
26.54% of $33.4K Shopify net sales
Active Subscriptions
2,247
Recharge · status = active
Sub Net Change (MTD)
+6
187 new − 181 cancelled
7-10%/mo · elevated
Implied Sub Lifetime
12.1 mo
1 ÷ 8.25% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8M9
Jan 2026735100%7%7%5%4%3%4%3%2%2%*
Feb 2026665100%10%8%6%5%4%3%3%3%*—
Mar 2026617100%9%7%5%4%5%5%2%*——
Apr 2026506100%9%8%7%6%5%3%*———
May 2026429100%13%10%9%5%4%*————
Jun 2026316100%13%8%8%4%*—————
Jul 2026418100%10%7%3%*——————
Aug 2026409100%11%6%*———————
Sep 2026406100%11%*————————
Oct 2026*281100%—————————
Your weighted avg100%10%8%6%5%4%4%3%2%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%————
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8M9
Jan 2026232100%82%59%53%48%45%41%38%35%33%*
Feb 2026212100%64%48%40%32%29%26%24%22%*—
Mar 2026223100%74%55%49%45%39%30%27%*——
Apr 2026297100%71%48%33%23%20%18%*———
May 2026258100%69%44%35%26%25%*————
Jun 2026124100%64%49%35%30%*—————
Jul 2026138100%68%43%40%*——————
Aug 2026247100%64%40%*———————
Sep 2026211100%70%*————————
Oct 2026*168100%—————————
Weighted avg100%70%50%41%34%32%33%31%35%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Sep 30 – Oct 29, 2026
StateRevenueOrdersShare of Top 5
California$6,049174
Texas$3,930136
New York$3,472100
Florida$2,509111
Illinois$1,69745

Shopify

October 29, 2026
Net Sales
$1,211.57
vs $2,375.20 (2025) -49.0% YoY
Orders
28
1 $0 orders excluded
vs 41 (2025) -31.7% YoY
AOV
$43.27
vs $57.93 (2025) -25.3% YoY
$ / Unit
$16.15
vs $22.84 (2025) -29.3% YoY

Meta Ads

October 29, 2026
Spend
$450.17
Purchase Value
$128.79
ROAS
0.29×
CPC
$1.29

Google Ads

October 29, 2026
Spend
$166.13
Conversion Value
$380.25
ROAS
2.29×
CPC
$1.36

Recharge Subscriptions

as of October 29, 2026
Sub Revenue (Yesterday)
$82.50
6.81% of Shopify net sales
Active Subscriptions
2,247
status = active

Subscription Movement

Oct 1 – Oct 29, 2026
New Subs MTD
187
created this month
Cancelled MTD
181
cancelled this month
Net Change MTD
+6
new − cancelled
Churn Rate (MTD)
8.08%
181 cancelled ÷ 2,241 at month start
7-10%/mo · elevated

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Oct is month-to-date)

Shopify — 30-Day Overview

Sep 30 – Oct 29, 2026
Net Sales
$15.1K
30-day total
Orders
852
~28 / day avg · 555 $0 excluded
AOV
$53.29
net ÷ paid orders
$ / Unit
$23.14
net ÷ units
Daily net sales (USD)

New Customers by Month

2026 YTD · Shopify · first paid order
New customers per month, with returning customers active (Oct is month-to-date)
Labels = month-over-month change in new customers. New = first paid Shopify order fell in that month, excluding anyone who paid in the prior 12 months (same definition as the cohort table). Returning active = distinct customers with a paid order that month whose first order was earlier.

Meta Ads — 30-Day Overview

Sep 30 – Oct 29, 2026
Spend
$8.8K
30-day total
Purchase Value
$3.7K
30-day total
ROAS
0.42×
PV ÷ spend
Daily Avg Spend
$292.27
spend ÷ 30

Meta Ads — Campaign Breakdown

Last 7 days · Oct 23 – Oct 29, 2026
CampaignSpendPurchasesCPAROASShare of spend
2026 - New Sales Campaign$3,47745$77.260.41×
100%
All campaigns$3,47745$77.260.41×
CPA = spend ÷ Meta-attributed website purchases. Meta cannot distinguish new from returning buyers, so this is cost per purchase, not new-customer CAC. ROAS = Meta-attributed purchase value ÷ spend, same attribution as the cards above. Campaigns under $25 spend in the window roll into "Other".

Google Ads — 30-Day Overview

Sep 30 – Oct 29, 2026
Spend
$5.2K
30-day total
Conversion Value
$28.9K
30-day total
ROAS
5.50×
value ÷ cost
Daily Avg Spend
$174.86
spend ÷ 30

Top Product Variants by Revenue

Sep 30 – Oct 29, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$5,447148
Dream — 28 Patches ($2.00/patch)$2,89752
Hemp Queen — 28 Patches ($3.00/patch)$2,78036
Nite Nite — 28 Patches ($3.00/patch)$2,32230
Dream — 4 Patches ($3.00/patch)$2,175427