The Good Patch
Performance Report · September 03, 2026

Seller Central · Amazon.com (US)

September 02, 2026
Ordered Revenue
$6,465.38
vs $5,850.02 (2025) +10.5% YoY
Promo Discount
$146.69
S&S + coupons + ship promos
Units Ordered
226
vs 191 (2025) +18.3% YoY
AOV
$28.61
vs $30.63 (2025) -6.6% YoY

Sponsored Products · La Mend (US)

September 02, 2026
Ad Spend
$2,040.11
Ad Sales
$2,293.73
ROAS
1.12×
TACOS
31.55%
ad spend ÷ ordered revenue
Target ≤15% · over

Seller Central — 30-Day Overview

30 days ending Sep 02, 2026
Ordered Revenue
$214.5K
30-day total
−$6,290.46 promo · 2.93% of gross
Daily Avg Revenue
$7,149.68
revenue ÷ 30
Sessions
61.2K
~2,040 / day avg
Conversion Rate
12.42%
units ÷ sessions
Daily ordered revenue (USD)
Sessions & conversion rate

Top Products by Revenue

30 days ending Sep 02 · US Marketplace
ProductRevenueUnitsShare of Top 5
The Good Patch Rescue Recovery Patch (8 Total Patches) (8 Total Patches)$21,8381,093
The Good Patch Dream Sleep Patch (8 Total Patches) (8 Total Patches)$12,781641
The Good Patch B12 Awake Energy Patch (8 Total Patches) (8 Total Patches)$12,738639
The Good Patch Be Calm Hemp Relaxation Patches (8 Total Patches) (8 Total Patches)$12,325527
The Good Patch Dream Sleep Patch (16 Total Patches) (16 Total Patches)$12,177349

Sponsored Products — 30-Day Overview

30 days ending Sep 02, 2026
Ad Spend
$54.6K
30-day total
Ad Sales
$72.9K
30-day total
ROAS
1.34×
sales ÷ cost
TACOS
25.44%
ad spend ÷ total Amazon revenue
Target ≤15% · over

Performance Health

30-day blended · Aug 05 – Sep 03, 2026
Total Sales (Yesterday)
$9.0K
$6,465.38 Amazon · $2,577.19 Shopify
+14.4% vs 2025-09-03 ($7,902)
Shopify nCAC (yesterday)
$44.62
spend ÷ 18 new orders
75% of AOV · breakeven on first
MER (Blended, 30d)
3.57×
$256.9K rev / $72.0K spend
Target 3×+ · on track
New customer rev %
50.31%
$1,296.60 new / $2,577.19 Shopify
Growth-stage mix

Subscription Health

Recharge · Sep 1 – Sep 03, 2026
Sub Revenue (MTD)
$629.56
11.13% of $5.7K Shopify net sales
Active Subscriptions
2,350
Recharge · status = active
Sub Net Change (MTD)
+3
26 new − 23 cancelled
Under 4%/mo · strong
Implied Sub Lifetime
12.5 mo
1 ÷ 7.98% trailing-30d churn

New Customer Cohort Retention

2026 YTD · first paid order, excl. 12-mo prior payers
CohortSize M0M1M2M3M4M5M6M7M8
Jan 2026735100%7%7%5%4%3%4%3%0%*
Feb 2026665100%10%8%6%5%4%3%0%*—
Mar 2026617100%9%7%5%4%5%0%*——
Apr 2026506100%9%8%7%6%0%*———
May 2026429100%13%10%9%0%*————
Jun 2026316100%13%8%0%*—————
Jul 2026418100%10%0%*——————
Aug 2026409100%0%*———————
Sep 2026*9100%————————
Your weighted avg100%10%8%6%5%4%4%3%—
Wellness DTC benchmark100%25-35%15-22%10-15%7-12%5-10%———
*Partial cohort (month-to-date). italic = partial-month; weighted avg excludes these. Benchmarks: Shopify/Lifetimely wellness DTC (2024-25).

Subscription Cohort Retention

2026 YTD · % of subs still active · Recharge
CohortSubsM0M1M2M3M4M5M6M7M8
Jan 2026232100%82%59%53%48%45%41%38%38%*
Feb 2026212100%64%48%40%32%29%25%25%*—
Mar 2026223100%74%55%49%45%39%39%*——
Apr 2026297100%70%48%33%23%23%*———
May 2026258100%69%44%35%35%*————
Jun 2026124100%64%49%49%*—————
Jul 2026138100%68%68%*——————
Aug 2026249100%93%*———————
Weighted avg100%71%50%41%36%38%34%38%—
*Current month, partial. Weighted avg excludes partial cells. Retained = subscription not cancelled by month end.

Top States by Revenue

Shopify · Aug 05 – Sep 03, 2026
StateRevenueOrdersShare of Top 5
California$8,092161
Texas$3,881130
Florida$3,761116
New York$3,10579
Illinois$2,52058

Shopify

September 03, 2026
Net Sales
$2,577.19
vs $2,052.21 (2025) +25.6% YoY
Orders
47
9 $0 orders excluded
vs 43 (2025) +9.3% YoY
AOV
$59.28
vs $48.07 (2025) +23.3% YoY
$ / Unit
$22.65
vs $17.67 (2025) +28.2% YoY

Meta Ads

September 03, 2026
Spend
$531.27
Purchase Value
$151.94
ROAS
0.29×
CPC
$3.96

Google Ads

September 03, 2026
Spend
$271.84
Conversion Value
$1,740.02
ROAS
6.40×
CPC
$1.57

Recharge Subscriptions

as of September 03, 2026
Sub Revenue (Yesterday)
$100.08
3.88% of Shopify net sales
Active Subscriptions
2,350
status = active

Subscription Movement

Sep 1 – Sep 03, 2026
New Subs MTD
26
created this month
Cancelled MTD
23
cancelled this month
Net Change MTD
+3
new − cancelled
Churn Rate (MTD)
0.98%
23 cancelled ÷ 2,347 at month start
Under 4%/mo · strong

Active Subscriptions by Month

2026 YTD · reconstructed from created/cancelled dates
Active subscriptions, with new and cancelled per month (Sep is month-to-date)

Shopify — 30-Day Overview

Aug 05 – Sep 03, 2026
Net Sales
$42.4K
30-day total
Orders
1.0K
~34 / day avg · 386 $0 excluded
AOV
$54.13
net ÷ paid orders
$ / Unit
$21.20
net ÷ units
Daily net sales (USD)

Top Product Variants by Revenue

Aug 05 – Sep 03, 2026
Product VariantRevenueUnitsShare of Top 5
B12 Awake — 20 Patches ($2.00/patch)$7,316232
Hemp Queen — 28 Patches ($3.00/patch)$2,95442
Nite Nite — 28 Patches ($3.00/patch)$2,79039
Dream — 28 Patches ($2.00/patch)$2,56850
Hemp Queen — 4 Patches ($4.00/patch)$2,443211

Meta Ads — 30-Day Overview

Aug 05 – Sep 03, 2026
Spend
$9.1K
30-day total
Purchase Value
$5.3K
30-day total
ROAS
0.58×
PV ÷ spend
Daily Avg Spend
$302.60
spend ÷ 30

Google Ads — 30-Day Overview

Aug 05 – Sep 03, 2026
Spend
$8.3K
30-day total
Conversion Value
$30.8K
30-day total
ROAS
3.69×
value ÷ cost
Daily Avg Spend
$278.10
spend ÷ 30